10 Tips For Choosing A Good Domain Name
What's a good domain name? Well, it's a subjective issue,
of course, but here are ten tips to point you in the right direction.
Good domain names are easily memorable and easily typed.
Generally this means keeping them short (7 letters or less).
Hyphens should be avoided if possible.
When I chose MyFriendJohn as a domain name, I deliberately didn't include
hyphens. I agree that it would have made it easier to read
(My-Friend-John.com), but the problem is that it is more difficult to *say*. If
someone asked me for my web address and I said "better hyphen writing
hyphen skills dot com" I certainly wouldn't expect them to remember it.
The bottom line with hyphens is simply that most domains don't include them, so
when you tell someone your domain, they'll probably try typing it without any
Use a plural form if this seems more natural.
If you're selling toy trains, I'd go with "toytrains.com" instead of
Domain name search programs can help you to choose variations on a name.
One such program is "Mozzle Std 2.30" which you can download for free
from this address:
Programs like this are a great help when you're trying to think of a new
domain name. (Mozzle's "Advanced Search" feature is particularly
If you're marketing your products and services primarily to users in a
single country (other than the US) then seriously consider using that country's
For example, if you're retailing products primarily to New Zealanders then
choose to end your domain with ".nz". In Australia, use
".au" etc. This will help to identify your site as a local one.
On the other hand, if you're marketing your products or services globally (or
if you're in the US), use ".com" as your top-level domain.
Don't use words that are tough to spell.
Similarly, don't use words that are spelled differently in some countries. For
example, "ColorChart.com" may confuse those of us in the Antipodes
who would probably expect "ColourChart.com".
Ensure that there will be no trademark or other legal problems with the
domain name you choose.
Brand names (e.g. BarnesAndNoble.com) may be preferable to generic names
such as "books.com".
For many years, it was assumed that generic names were hugely valuable. (Indeed
during the late 90s, some generic domain names were selling for millions of
dollars.) These days, many analysts argue that a domain name that features your
brand name is more important. For example, if you've invested time and effort
building up your brand name (Toyota, for example) you'd be better of using
Toyota as your domain name, rather than something generic like
Avoid domain names that are too similar to existing ones.
Not only do you want avoid legal issues (tip 7), but you want your brand to be
distinct from that of your competitors.
Remember, you don't *own* your domain name.
You're merely renting it for a specified period. Don't let your domain name
expire, or your competitors may snatch it out from under you.
Register Your Domain Name