Terms such as "search engine marketing" or "search engine promotion" refer to
the overall process of marketing a site on search engines. This includes
submission, optimization, managing paid listings and more.
These terms also highlight the fact that doing well with search engines is
not just about submitting right, optimizing well or getting a good rank for
a particular term. It's about the overall job of improving how your site interacts
with search engines, so that the audience you seek can find you.
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